Delimobil is one of the largest car-sharing services offering short-term car rentals through a mobile application. Founded in 2015, the company has grown from a small fleet into a major urban mobility platform. Today the service operates around 30,000 vehicles, and the mobile app has more than 10 million users.
As part of the company’s IPO preparation, the goal was to create a clear and visually compelling annual report. Its purpose was not only to present the company’s achievements, but also to communicate its growth strategy in a rapidly changing market.
Special attention was given to shaping the brand’s visual positioning and showcasing the product’s key capabilities. The design needed to emphasize the company’s digital-first approach and demonstrate how the product enhances the user experience, making interactions through mobile devices more intuitive and seamless.
The original project was completed by me while working at Zebra. The redesign presented here is a personal concept and was not approved by the client. All visual solutions are my own.
The main visual goal of this concept was to create a sense of consistent comfort and care when using the company’s vehicles and service. The aim was to naturally showcase the product’s capabilities and emphasize a personalized approach for each customer, with a strong focus on usability and overall user experience.
The focus of the work was on visual clarity and the use of a single key color. Both light and dark themes were introduced to add variety and rhythm to the system. Dynamic and consistent imagery was also created, featuring branded lighting.
The visuals used minimal backgrounds without unnecessary elements, while silhouette lighting added depth and volume. These images helped balance more expressive slides with minimal content-driven ones, creating a sense of rhythm and visual dynamics throughout the presentation.
