Burjeel Holdings is a private network of premium healthcare facilities based in the UAE and Oman, with a gradual expansion into Saudi Arabia. Founded in 2007, the company operates modern hospitals, clinics, and pharmacies, offering a wide range of medical services — from primary care to highly specialized treatment.
The main goal of this presentation was to clearly communicate the financial performance of the holding to investors, while also highlighting the company’s technological capabilities and unique integrated services. It was also important to present its future development and modernization plans.
The company leverages advanced technologies and highly qualified medical professionals, which needed to be reflected in the design. Special emphasis was placed on the premium quality of the services and the high level of comfort provided to each client.
The original project was completed by me while working at Presium. The redesign presented here is a personal concept and was not approved by the client. All visual solutions are my own.
People are at the core of this concept — both doctors and patients. The entire design is built around this idea, creating a sense of care and trust throughout the presentation. The work also emphasizes the holding’s technological capabilities and innovative solutions, supported by a balanced color palette and typography.
The overall visual system was updated based on the company’s key brand color. As part of the concept, the color palette was refined with additional accent and supporting tones, resulting in a more restrained and calm visual direction. Typography choices were also defined, using modern geometric typefaces with no unnecessary decorative elements.
Studio-style imagery featuring doctors, patients, and medical equipment was generated for the project. These visuals helped establish a cohesive system and convey a sense of technological sophistication and premium service. Content slides were designed in a clean and structured style to ensure the information is easy to read and understand.
