Beluga Group (renamed Novabev Group) is one of the largest publicly traded beverage companies in the country, specializing in the production and distribution of beverage products. The company’s philosophy is based on a customer-centric approach, leadership, innovation, global growth, and opportunities for self-realization.
The presentation was created for an Investor Day. Due to restrictions on in-person events during the pandemic, the format was adapted for an online presentation by key company representatives. It covered the brand’s achievements and future development plans in the premium beverage market.
Special attention was given to building a premium brand perception, as well as showcasing the expansion of the dealer network and the development of production technologies and customer-facing services. It was important to communicate key information clearly, without loss of meaning.
The original project was completed by me while working at Presium. The redesign presented here is a personal concept and was not approved by the client. All visual solutions are my own.
The visual concept of the presentation was based on unique imagery featuring people with beverages in modern interiors. These scenes conveyed a sense of comfort and the premium nature of the company’s product. In addition, emphasis was placed on creating creative slide compositions to highlight the brand’s uniqueness and make the overall presentation more expressive.
To address the visual challenges, the brand’s color system was reworked and two contrasting palettes were developed. Together, they complement each other and create a sense of rhythm and visual dynamism. The typographic system was also refined, with a carefully selected type pairing for headlines and body text.
The color flexibility helped highlight key slides, while a more calm and balanced palette worked effectively for content-heavy pages without unnecessary emphasis, allowing the company’s core data to be communicated clearly. AI-generated imagery in warm tones added a sense of comfort and premium quality to the presentation.
