Assetera is a Europe-regulated blockchain-based investment and trading platform designed for issuing, buying, and selling tokenized securities of real-world assets (RWA). The platform enables both retail and institutional investors to access digital representations of equities, funds, bonds, and money market instruments.
The company needed to redesign and restructure the existing website, as it did not reflect the product’s capabilities and was difficult to update. In this industry, content agility and relevance are essential. Since the subject matter is technical and can be difficult for users to understand, it was important to create a clear and associative visual language supported by unique imagery.
In addition, the goal was to establish a trustworthy and reliable brand perception, while ensuring visual consistency through a new color palette and typography system. Special attention was given to scalability and ease of future content updates.
The redesign presented here is a personal concept and was not approved by the client. All visual solutions are my own.
The main visual concept was built around the company’s service and its role in various financial operations for clients. The design aimed to communicate a sense of convenience and reliability within a business context. The visual language was based on associative imagery reflecting interaction with the product through a smartphone as the primary interface for accessing the service.
To showcase the company’s various services, unique visuals were created featuring interaction with a smartphone. Associative packaging forms, such as blister packs, were also used to clearly communicate the diversity and flexibility of the services, while emphasizing their technological nature.
A color system was developed with a purple accent and an additional green secondary tone. Background solutions were also designed to enhance the focus on information within content blocks. The design follows a restrained, business-oriented style with a strong focus on data and services. To add variety and a sense of realism, enhanced urban landscape visuals were used.
